Practical AI. Practiced Hand.Change by Design.
Senior operators with an AI stack. We pick the smallest slice where AI moves your number — and ship it.
Claude
ChatGPT
Vapi
ElevenLabs
n8n
Make
Twilio
Cal.com
Apollo
Clay
Instantly
Smartlead
Zapier
Airtable
MCP
SoftrClaudeChatGPTVapiElevenLabsn8nMakeTwilioCal.comApolloClayInstantlySmartleadZapierAirtableMCPSoftr
HubSpot
GoHighLevel
Clio
Jobber
JobNimbus
Buildertrend
Tradify
Mindbody
Glofox
Follow Up Boss
Intelliflo
Wealthbox
LEAP
AutoRaptor
Selly Automotive
Shape
BNTouch
AltoHubSpotGoHighLevelClioJobberJobNimbusBuildertrendTradifyMindbodyGlofoxFollow Up BossIntellifloWealthboxLEAPAutoRaptorSelly AutomotiveShapeBNTouchAltoCase studies
AI systems, built end to end.
Five automations we build for growing teams. Click any one to walk the full workflow — interactive, start to finish. These are just a jumping-off point — we can build anything.
Lead capture · qualification · booking
The always-on lead engine
Captures every lead, qualifies it in conversation, and books the right ones — 24/7.
Inbound calls · booking · escalation
The voice receptionist
Answers every call, books against live availability, and hands distressed callers straight to a person.
Customer support · RAG · escalation
The support agent
Grounded in your own docs and policies, it answers across every channel and escalates cleanly when a human is needed.
Outbound · research · deliverability
Personalized outbound at scale
Researches each prospect, writes a specific opener, and sends across warm inboxes — without torching deliverability.
Documents · reporting · onboarding
The back-office that runs itself
Reads incoming documents, runs onboarding end to end, and generates recurring reports — with a human checkpoint where it matters.
The CxD difference
Your business is safe with us.
Every system we build is thoroughly vetted to keep you, your customers, and your data protected.
Customer data privacy
Whatever AI tool you bring in, you're on the hook for the data you collect. We make sure it's handled responsibly — and that you stay compliant.
Cybersecurity
AI opens up new ways in. The basics — strong passwords, controlled access, vetting your vendors — now have to cover your AI tools too.
Internal data access
AI can reach whatever you connect it to, so loose internal controls can leave sensitive files exposed. We'll help you get access locked down properly.
RAG (retrieval-augmented generation)
Instead of guessing, we build a walled garden of your own data that the AI is limited to — reliable answers grounded in your business, with access under your control.
About
Founded 2013. Practicing AI since the tools earned the name.
Change by Design was founded in 2013 by Dave Taylor and Christina Kenny — a hands-on consulting practice focused on helping growing companies solve real operational problems.
From the start, the work centered on how organizations actually operate. We identify the friction, improve the decision-making, and design the practical systems that move performance.
As AI tools matured, they joined the toolkit. Today CxD helps organizations apply AI thoughtfully and commercially — same principle as day one: clear thinking first, technology second.
We've worked with everything from owner-operated businesses to Danaher and Henry Schein, translating complex challenges into practical, measurable improvements.
Get in touch
Media
Media and press
Articles
Microsoft 365 Copilot is the floor, not the ceiling
Owning the licence is the easy part. Copilot's answers are only as good as what it can retrieve from your data — and in most firms, that data is a mess.
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How to map your AI exposure: every tool, every action, one afternoon
List every AI tool your team uses, mark the ones that can act on their own, and decide where a human stays in the loop. A one-afternoon exercise.
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When the regulators arrive: what the EU AI Act and GDPR actually require of your AI
The EU AI Act's big deadlines just slipped to 2027 — but the obligations that catch an Irish SMB are already live. A plain-language map of what you owe now.
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How AI actually works, and where it breaks: a security primer for SMBs
AI doesn't follow rules — it predicts, and it can be manipulated into predicting wrong. A plain-language primer on how AI works and where it breaks.
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The four pre-draft artifacts that keep AI accurate
Before AI drafts anything high-stakes, make it produce four things first. None of them is the draft — each one surfaces the model's reasoning while mistakes are still a one-line fix.
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The AI Playbook for Small and Medium Businesses
Five steps, real metrics, and a framework built on what the research actually says works — not what sounds good in a pitch deck.
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The AI blueprint for Northern Ireland recruitment agencies
12 workflows the top NI agencies are running today — and how to build them with the software you already have. For agency owners, MDs & senior leaders.
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Measuring AI ROI
Most AI projects don’t get killed because they failed. They get killed because nobody could prove they worked.
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The State of AI in 2026
What the latest research from McKinsey, BCG, Anthropic and Google actually says about where AI stands — and what it means for SMBs.
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CxD reference pack
Source reports, key statistics & bibliography. Compiled for the Change by Design State of AI 2026 white paper series.
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